Ian D Martin

I always have, and always will be a lover of magazines and editorial production & design. The ultimate experience was landing my dream job as creative director for House & Leisure Magazine, published by the phenomenal Julia Raphaely at Associated Media, with Tiaan Nagel as my inspirational editor. It was here that we got to redesign and shape a new direction for one of South Africa’s most beloved titles, otherwise known as HL.

From the age of 25, art directing my first magazine title, I fell in love immediately, and I have produced, designed & art directed across fashion, decor, business, food & travel titles locally & internationally.

From set designs, location art direction, to interior styling, shoot production runs in my veins.

Woolies has been a client of mine for many years, since art directing & launching their first in-house title, Woolworths World Magazine, art directing TASTE Magazine, as well as producing ATL & social media campaigns.

As Creative Director on the Checkers brand, with advertising agency, 99cents, I was brought in to drive a new shift in the aesthetic and visual appeal of the Checkers brand. While remaining responsible for the creative direction & overall output of all marketing work.

I have a passion for design & decor, and every now and then a very special home comes along to be captured in stills and film, and Jonkmanshof in the Klein Karoo, is just one of these homes.
Also, the oldest house in the quaint little village of Montagu, otherwise known as the Gateway to the Karoo.
Owner, chef, restauranteur, creative extraordinaire Jacques Erasmus’, magnificent home tells us the story of what lies between her 220 year old walls.
This feature was the lead story in House & Leisure’s Kitchen Issue, with an original Michael Chandler-commissioned tile mural of the kitchen at Jonkmanshof, as the cover.

From conceptualising with the owners of this magnificent estate, set in the breath-taking Helshoogte Pass, between Stellenbosch & Franschhoek, art directing & shooting with the talented photographer, Micky Hoyle, to putting the final layouts together, this coffee table book was a treat from start to finish.

Hendricks Alice in Wonderland campaign featuring character design, set art direction & campaign rollout.

Art Direction & Collateral design for global branding consultancy, Capri, highlighting a new residential development, Gallions Place, in the Docklands of London.

I tend to have my camera with me wherever I go. These are just a couple of examples of my own work.